A Guide from Print Quality to Customer Satisfaction
When it comes to choosing the printing company for your printing tasks, research exactly what kind of printing services you need. Different printing companies might offer the different set of services, and even a good quality printing company might not provide all the services in the industry. However, the two most important aspects of a printing company, are the print quality and the customer satisfaction that comes with it. The latter is heavily dependent on the prior. Let’s discuss the two in a bit more detail:
Print Quality:
Depending on your particular needs, there might be completely different requirements regarding print quality. If the need is for a smaller sized image that is to be viewed in proximity, the required quality will be a sharp, color accurate and high contrast printing that will require the most high detail printer possible, while in cases where the image or printable material is to viewed from a distance like billboards, the concern is more on getting the image closer to how the customer wants it, sharpness and contrast might not matter that much in this particular case. The different factors that impact print quality are:
Size – Like the example above, size of the image matters a great deal in determining factors like sharpness, contrast, color accuracy and print resolution.
Paper Material – Depending on the nature of the requirements, this will vary as well, high gloss finish paper tends to show more contrast, whereas matte finish paper ends up dulling the contrast a tad yielding softer and yet more elegant finish for the image that is to be printed on it.
Ink Quality – It is a common understanding that by default regular printers utilize the four-color printing system (CMYK). Layers and combinations of these four colors are utilized to create a very wide array of view able colors that in turn produce photographic quality prints. These might not exactly match the color gamut our eyes can perceive, but they satisfy most general printing requirements from the average consumers. However, the most demanding eyes out there will require further insight in the matter and the need will arise for the not so average printers that can even print colors not usually offered by the average printing company.The best way to go in case of customized needs and preferences is to always ask the printing company for samples in smaller sizes that are easy to manage for the company and the client at the same time.
Customer Satisfaction:
No matter how sophisticated printing becomes, it still belongs to the service industry, and no service industry can claim to be successful if it fails to satisfy its customers. Printing doesn’t aim to sell ink on paper, but the purpose is to get the best ideas from the clients and shape them on paper using ink and the equipment necessary to achieve that. To satisfy customer needs, printing companies must come up with printing solutions that are exactly according to the customer requirements and to achieve that, the first step is to understand the requirements exactly how the customer meant them to be. To achieve optimum levels of customer satisfaction, a printing company might need:
No matter how sophisticated printing becomes, it still belongs to the service industry, and no service industry can claim to be successful if it fails to satisfy its customers. Printing doesn’t aim to sell ink on paper, but the purpose is to get the best ideas from the clients and shape them on paper using ink and the equipment necessary to achieve that. To satisfy customer needs, printing companies must come up with printing solutions that are exactly according to the customer requirements and to achieve that, the first step is to understand the requirements exactly how the customer meant them to be. To achieve optimum levels of customer satisfaction, a printing company might need:
Customer Service – That will be directly in touch with the customers and needs to have adequate knowledge of the printing process to get the requirements exactly right.
Technical Support – A team of very well technically equipped personal that can take care of every minute detail of the requirements.
Customer Representatives – That will be useful in after sales issues and problems in case they might arise.
For best results, a professional team of experts is required and if you have bulk printing to be taken care of, try wholesale printing for resellers by TheCustomBoxes.com. They have the appropriate experience and knowledge in the industry and will leave you satisfied in the most acceptable way possible with their superior printing services.
Technical Support – A team of very well technically equipped personal that can take care of every minute detail of the requirements.
Customer Representatives – That will be useful in after sales issues and problems in case they might arise.
For best results, a professional team of experts is required and if you have bulk printing to be taken care of, try wholesale printing for resellers by TheCustomBoxes.com. They have the appropriate experience and knowledge in the industry and will leave you satisfied in the most acceptable way possible with their superior printing services.